I'm sure you've heard all the #luxe girls say "the bags under my eyes are Chanel." Or maybe you've even seen wearing Chanel Under Eye Masks. Even if the name doesn’t get you, the gold wrapped, ribboned, and carefully boxed packaging will. Your skin is the largest organ on your body, so it is important to take care of it, right? Luxury skincare has captivated the world with over $38 million in sales in 2020 alone. But does it matter if we spend $200 versus $20? What is it about luxury skincare that makes us want to break the bank so easily? Let's break down the facts and ingredients to decide if there is a difference.
The Ordinary is an award-winning skincare line that prides itself on integrity and honorable prices. With products starting at $5, The Ordinary has built a cult following by keeping the cost of the raw ingredients in line with the price of the final product. On the contrary, Natura Bisse is a Barcelona based luxury skincare company that tips the price scale with products for $765. Fans of the Natura Bisse Inhibit High Definition Serum call it “botox in a bottle,” and gather their coins to restock every time they hit the pan. Consumers are stepping away from the needle with this product that features 71% hyaluronic acid, which reduces the appearance of lines and wrinkles. The Ordinary has a product that has 2% hyaluronic acid but it caps out at $6.80, so what's the big difference you ask? Except for 4 ingredients, the serum by the ordinary contains many of the same properties as the inhibit.
When it comes to luxury makeup and skincare, a lot of "drugstore" brands own some of your favorite high-end brands. Let's examine how L'oreal owns YSL cosmetics. Yes, L’oreal, drugstore Loreal, owns YSL that has a $375 facial cream. When comparing the product makeup for both the YSL facial cream and a similar one created by Loreal, there are some similar ingredients used. Dimethicone, glycerin, cetyl alcohol, phenoxyethanol, sodium hydroxide, and many others coexist in both of these products, though these are ingredients that are within a lot of skincare products.
When speaking to a licensed esthetician she says “The Ordinary has all active ingredients so it’s effective without the fancy name, packaging, and price tag. And if something from The Ordinary doesn’t work out for you it’s $6 versus $300.”
So how do you truly decide if luxury skincare is worth it? You don’t. You instead figure out what your skin care needs are, research ingredients that cater to that, and buy products that work. A Rolls Royce and a Toyota Camry are both cars but one takes longer to make, is deemed as a luxury, and has a huge price discrepancy. Ultimately you decide how much you want to invest in skincare no matter how many awards a brand has, or how cheap it is.